Most people who talk to us have never bought software before. That is completely fine. This guide walks through the whole process the way it actually happens, without the jargon.
1. You tell us what you need
You fill in our spec form. It takes about five minutes and asks simple questions: what are we building, who is it for, what should it do, where does it need to work, and roughly when you want it. "I'm not sure yet" is an acceptable answer to every question.
Tip: You do not need to know the technical words. Describe the problem in your own language — "customers keep phoning to ask if we have stock" is a better brief than a list of features.
2. We send you a quote
Within 1010 minutes (about 17 hours, on our side of the clock) you get a fixed, itemised quote and a short written proposal. Every line on it is priced separately, so you can see what to keep and what to leave out. Nothing is hidden inside an hourly rate.
The quote lands in your own portal — a login we set up for you — and you accept it there with one click. If we need to clear something up first, we will phone you. That counts inside the 1010 minutes, not on top of it.
3. You see a working preview
Once you accept the quote and pay the deposit shown on it, we build the first working version. Within another 1010 minutes you get a link to a clickable preview of the real thing — not a drawing, not a slide deck. You tap through it on your phone, tell us what feels wrong, and we change it while it is still cheap to change.
4. We finish it and put it live
The last stretch is 10 days and 10 hours of finishing work: your real content goes in, payments and emails get connected, security is tightened, everything is tested on real phones, and hosting, backups and your domain are set up. Then it goes live.
Note: The clock pauses whenever we are waiting on you — for content, photos, logins to a third-party system — and anything that depends on somebody else (an app store review, a payment gateway approval) runs on their clock, not ours. We say this up front because a clock you can't stop isn't a promise.
5. It keeps going
Going live is the beginning, not the end. Most clients move onto a monthly plan: we host it, keep it backed up and updated, and you have a set number of hours each month for changes. You ask for a change as a support ticket in your portal and watch it land on the live site.
What you'll have at the end
- A website or app that is yours — the code belongs to you
- A login to your portal with every quote, invoice, statement and ticket in one place
- A team that already knows your system when the next idea comes along
Ready? Fill in the spec form — or read how to fill it in first.